“Sportive” by Addictive TV

Posted on 14. Aug, 2008 by Damian in Videos

Produced for the 2008 Adidas “Sport in Art” exhibition, Addictive TV created this video installation from clips out of the Adidas archive. What you see is exactly what you hear. Sportive was made entirely from sports images and their sounds. The only addition was a human heartbeat. “Sportive” is currently being exhibited at the Today Art Museum in Beijing. First exhibited at the Museum of contemporary Art in Shanghai, the exhibition, featuring over 70 artists, has been touring cities across China all this year, including at the Museum of Modern Art in Nanjing and the Luxun Art Academy in Shenyang. The piece is also currently being exhibited in Paris at the Cité des Sciences for the exhibition “Sport & Numérique”.

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